2010-2013 Strategic Plan
Adopted by the IEC in October 2009
PRIORITY I: CONGRESS, EDUCATION AND INDUSTRIAL RELATIONS
GOALS
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Develop and deliver innovative education that reflects the broad and evolving needs of Movement Disorder professionals
- Establish appropriate outcome measures for each activity to assess the success of each program (ST)
- Regularly assess member needs and changes in healthcare in order to develop essential and relevant educational programs (LT)
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Consider the feasibility of: (MT)
- a basic Movement Disorders course
- a teaching course for basic scientists
- evidence-based review courses
- a Movement Disorders curriculum for educational purposes, not certification
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Develop revenue generating educational material
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Develop a strategy, including a business plan, for producing income generating educational material. Consider developing: (MT)
- clinical trial design courses
- courses on the application of rating scales in various situations
- teaching courses on the use of the MDS-UPDRS
- skills training courses in areas which require ongoing training
- a course for pharmaceutical representatives
- Investigate the feasibility of a Web-based "MDS Store" selling educational products such as Video Library material on CD ROM, Fact sheets on diseases and treatment, teaching courses from past Congresses. (ST)
- Effectively market MDS education (MT)
- Explore supporting education by the proceeds from the sale of enduring products (ST)
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Develop a strategy, including a business plan, for producing income generating educational material. Consider developing: (MT)
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Continue to improve the Congress and explore the capacity to grow the meeting beyond 5,000 attendees
- Task the ICOC to develop recommendations on future Congress adaptations (e.g. length of the Congress, the inclusion of a patient education component, future direction etc.) (MT)
- Review demographic information of past Congress attendees and develop a profile to aid in future planning (ST)
- Add descriptors to sessions which indicate the level of the session (basic, advanced, etc.) (ST)
- Provide demographic information of the pre-registered attendees to Congress faculty and session liaisons in advance of the Congress (ST)
- Improve ability to analyze and organize topic content in ways that enhances the meeting experience. Market the Congress to appropriate sub groups (health professionals, neurosurgeons, basic scientists, etc.) (ST)
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In concert with the IRC, identify new revenue streams to support the Society's educational activities and other initiatives that address the needs of members and the Movement Disorders community
- Explore potential to establish endowed lectureships (MT)
- Investigate individual donor naming opportunities (MT)
- Explore foundation support (MT)
PRIORITY II: MEMBERSHIP
GOALS
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Increase membership in Europe and North America
- Encourage MDS speakers/faculty to promote the Society when participating in other meetings (e.g., MDS slides with logo, and information about the Web site, membership, journal, upcoming meetings . . .) (ST)
- Place advertisements promoting MDS membership in other related publications (ST)
- Encourage non-member Congress participants to seek membership (ST)
- Contact authors who have previously contributed to the MDS journal (i.e., each previous year) and offer them an opportunity to join the Society (ST)
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Increase membership from underrepresented regions (Africa, Asia, Latin America, Middle East...)
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Task the Committee on Membership and the MDS Sections to develop plans to increase the outreach to segments of the membership that are underrepresented (LT)
- PAS to focus on Latin America
- ES to consider opportunities in Africa
- AOS to focus on Middle and Far East
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Task the Committee on Membership and the MDS Sections to develop plans to increase the outreach to segments of the membership that are underrepresented (LT)
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Establish affiliations of national Movement Disorder and basal ganglia groups
- Encourage the MDS Sections to form liaisons with national Movement Disorder and basal ganglia groups and encourage these groups to become Affiliate Members (ST)
- Actively invite current membership of national and regional groups, including basal ganglia clubs, to join the Society (MT)
- Re-examine rules for affiliation (Membership committee) (ST)
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Increase healthcare professional membership in the Society
- Develop a healthcare professionals component to the MDS Congress (MT)
- Develop a healthcare professionals section/area of the website (ST)
- Use Moving Along and website as a means to communicate with allied health professionals (ST)
- Enhance existing and establish new links to lay and advocacy organizations. (LT)
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Increase basic scientist membership in the Society
- Seek closer alliance with neuroscience groups (MT)
- Inform neuroscience groups of meetings (ST)
- Encourage individual and Affiliate Group membership (ST)
PRIORITY III: JOURNAL
GOALS
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Maintain the quality, impact and financial viability of the journal
- Work with the Publications Oversight Committee to articulate the Society's publishing vision and develop a viable business model to support it (LT)
- Task the Publications Oversight Committee to develop a plan to ensure the successful transition of the journal to new editors (ST)
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Assess success / future needs of the journal
- Provide a structured opportunity for member, author, and reader feedback through the MDS website. (ST)
- Conduct a readership survey (ST)
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Assess current functionality of the video/DVDs published with the journal
- Enhance multimedia functionality of the journal DVDs (MT)
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Pursue new publishing opportunities
- Increase the number of journal supplements from supported/endorsed meetings (MT)
PRIORITY IV: ORGANIZATION/FINANCES
GOALS
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Enhance internal communication between Committees, Sections, Task Forces and Officers/IEC
- Consider new technology (e.g. Basecamp) proposed by the MDS Web Editors (ST)
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Clarify and communicate the internal leadership structure of MDS
- Disseminate information regarding the Society's leadership structure in the newsletter and on the website, including organizational chart (ST)
- Continue to update and expand MDS leadership manual and distribute to Committees, Sections, Task Forces, Officers and IEC (MT)
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Establish a formal program for leadership development
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Develop a plan for leadership development that addresses: (LT)
- Officer/IEC/Committee/Section effectiveness
- Identification of future leaders
- Leadership training and mentoring
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Develop a plan for leadership development that addresses: (LT)
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Create a Committee, Task Force, Section structure that relates to core functions of the Society with clear mandates
- Officers and IEC will review current structure and the established mandates, receive comments from chairs, and use the Strategic Plan to guide efforts to improve structure (LT)
- Charge SIC with guidance to public, government, regulatory agencies. (MT)
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Create an income generating program from MDS-UPDRS, including scale licensing, certification and translation
- Establish a subgroup of the Officers and IEC to oversee the business aspects of MDS-UPDRS licensing, certification, translations. (MT)
- Create a business plan to ensure the programs will be income generating (ST)
- Seek legal counsel to ensure maintenance of intellectual property and to ensure programs are legally defensible (ST)
PRIORITY V: OUTREACH
GOALS
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Increase awareness of the Society and Movement Disorders subspecialty among the public and other related societies
- Brand MDS as the only international organization that represents Movement Disorder specialists (MT)
- Distribute press releases on salient articles published in Movement Disorders (ST)
- Identify strategies to enhance visibility on the website (e.g., search engines . . .) (MT)
- Promote MDS programs to general neurologists, geriatrics, basic scientists (MT)
- Learn what other related groups (Stroke, Epilepsy, etc.) are doing in underserved areas. Determine if there are ways to collaborate (MT)
- Collaborate with the Society for Neuroscience by inviting representatives to attend the Congress and by suggesting clinical faculty for their meeting (ST)
- Consider a collaboration with the Gait and Posture Society (ST)
- Develop a strategy to strengthen communication with members, non-members focusing on integration of new media (MT)
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Increase Society awareness among patient groups
- Create fact sheets for patients about Movement Disorders (ST)
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Increase Society awareness among Healthcare Professionals groups
- Offer Ambassador Program to Health Professional groups (ST)
- Promote MDS programs to Health Professional groups (ST)
ST = Short-Term (6-12 months); MT = Medium-Term (1-2 years); LT = Long-Term (3-4 years; ongoing)



