Strategic Plan

2010-2013 Strategic Plan

Adopted by the IEC in October 2009

PRIORITY I: CONGRESS, EDUCATION AND INDUSTRIAL RELATIONS

GOALS

  1. Develop and deliver innovative education that reflects the broad and evolving needs of Movement Disorder professionals
    1. Establish appropriate outcome measures for each activity to assess the success of each program (ST)
    2. Regularly assess member needs and changes in healthcare in order to develop essential and relevant educational programs (LT)
    3. Consider the feasibility of: (MT)
      1. a basic Movement Disorders course
      2. a teaching course for basic scientists
      3. evidence-based review courses
      4. a Movement Disorders curriculum for educational purposes, not certification
  2. Develop revenue generating educational material
    1. Develop a strategy, including a business plan, for producing income generating educational material. Consider developing: (MT)
      1. clinical trial design courses
      2. courses on the application of rating scales in various situations
      3. teaching courses on the use of the MDS-UPDRS
      4. skills training courses in areas which require ongoing training
      5. a course for pharmaceutical representatives
    2. Investigate the feasibility of a Web-based "MDS Store" selling educational products such as Video Library material on CD ROM, Fact sheets on diseases and treatment, teaching courses from past Congresses. (ST)
    3. Effectively market MDS education (MT)
    4. Explore supporting education by the proceeds from the sale of enduring products (ST)
  3. Continue to improve the Congress and explore the capacity to grow the meeting beyond 5,000 attendees
    1. Task the ICOC to develop recommendations on future Congress adaptations (e.g. length of the Congress, the inclusion of a patient education component, future direction etc.) (MT)
    2. Review demographic information of past Congress attendees and develop a profile to aid in future planning (ST)
    3. Add descriptors to sessions which indicate the level of the session (basic, advanced, etc.) (ST)
    4. Provide demographic information of the pre-registered attendees to Congress faculty and session liaisons in advance of the Congress (ST)
    5. Improve ability to analyze and organize topic content in ways that enhances the meeting experience. Market the Congress to appropriate sub groups (health professionals, neurosurgeons, basic scientists, etc.) (ST)
  4. In concert with the IRC, identify new revenue streams to support the Society's educational activities and other initiatives that address the needs of members and the Movement Disorders community
    1. Explore potential to establish endowed lectureships (MT)
    2. Investigate individual donor naming opportunities (MT)
    3. Explore foundation support (MT)

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PRIORITY II: MEMBERSHIP

GOALS

  1. Increase membership in Europe and North America
    1. Encourage MDS speakers/faculty to promote the Society when participating in other meetings (e.g., MDS slides with logo, and information about the Web site, membership, journal, upcoming meetings . . .) (ST)
    2. Place advertisements promoting MDS membership in other related publications (ST)
    3. Encourage non-member Congress participants to seek membership (ST)
    4. Contact authors who have previously contributed to the MDS journal (i.e., each previous year) and offer them an opportunity to join the Society (ST)
  2. Increase membership from underrepresented regions (Africa, Asia, Latin America, Middle East...)
    1. Task the Committee on Membership and the MDS Sections to develop plans to increase the outreach to segments of the membership that are underrepresented (LT)
      1. PAS to focus on Latin America
      2. ES to consider opportunities in Africa
      3. AOS to focus on Middle and Far East
  3. Establish affiliations of national Movement Disorder and basal ganglia groups
    1. Encourage the MDS Sections to form liaisons with national Movement Disorder and basal ganglia groups and encourage these groups to become Affiliate Members (ST)
    2. Actively invite current membership of national and regional groups, including basal ganglia clubs, to join the Society (MT)
    3. Re-examine rules for affiliation (Membership committee) (ST)
  4. Increase healthcare professional membership in the Society
    1. Develop a healthcare professionals component to the MDS Congress (MT)
    2. Develop a healthcare professionals section/area of the website (ST)
    3. Use Moving Along and website as a means to communicate with allied health professionals (ST)
    4. Enhance existing and establish new links to lay and advocacy organizations. (LT)
  5. Increase basic scientist membership in the Society
    1. Seek closer alliance with neuroscience groups (MT)
    2. Inform neuroscience groups of meetings (ST)
    3. Encourage individual and Affiliate Group membership (ST)

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PRIORITY III: JOURNAL

GOALS

  1. Maintain the quality, impact and financial viability of the journal
    1. Work with the Publications Oversight Committee to articulate the Society's publishing vision and develop a viable business model to support it (LT)
    2. Task the Publications Oversight Committee to develop a plan to ensure the successful transition of the journal to new editors (ST)
  2. Assess success / future needs of the journal
    1. Provide a structured opportunity for member, author, and reader feedback through the MDS website. (ST)
    2. Conduct a readership survey (ST)
  3. Assess current functionality of the video/DVDs published with the journal
    1. Enhance multimedia functionality of the journal DVDs (MT)
  4. Pursue new publishing opportunities
    1. Increase the number of journal supplements from supported/endorsed meetings (MT)

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PRIORITY IV: ORGANIZATION/FINANCES

GOALS

  1. Enhance internal communication between Committees, Sections, Task Forces and Officers/IEC
    1. Consider new technology (e.g. Basecamp) proposed by the MDS Web Editors (ST)
  2. Clarify and communicate the internal leadership structure of MDS
    1. Disseminate information regarding the Society's leadership structure in the newsletter and on the website, including organizational chart (ST)
    2. Continue to update and expand MDS leadership manual and distribute to Committees, Sections, Task Forces, Officers and IEC (MT)
  3. Establish a formal program for leadership development
    1. Develop a plan for leadership development that addresses: (LT)
      1. Officer/IEC/Committee/Section effectiveness
      2. Identification of future leaders
      3. Leadership training and mentoring
  4. Create a Committee, Task Force, Section structure that relates to core functions of the Society with clear mandates
    1. Officers and IEC will review current structure and the established mandates, receive comments from chairs, and use the Strategic Plan to guide efforts to improve structure (LT)
    2. Charge SIC with guidance to public, government, regulatory agencies. (MT)
  5. Create an income generating program from MDS-UPDRS, including scale licensing, certification and translation
    1. Establish a subgroup of the Officers and IEC to oversee the business aspects of MDS-UPDRS licensing, certification, translations. (MT)
    2. Create a business plan to ensure the programs will be income generating (ST)
    3. Seek legal counsel to ensure maintenance of intellectual property and to ensure programs are legally defensible (ST)

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PRIORITY V: OUTREACH

GOALS

  1. Increase awareness of the Society and Movement Disorders subspecialty among the public and other related societies
    1. Brand MDS as the only international organization that represents Movement Disorder specialists (MT)
    2. Distribute press releases on salient articles published in Movement Disorders (ST)
    3. Identify strategies to enhance visibility on the website (e.g., search engines . . .) (MT)
    4. Promote MDS programs to general neurologists, geriatrics, basic scientists (MT)
    5. Learn what other related groups (Stroke, Epilepsy, etc.) are doing in underserved areas. Determine if there are ways to collaborate (MT)
    6. Collaborate with the Society for Neuroscience by inviting representatives to attend the Congress and by suggesting clinical faculty for their meeting (ST)
    7. Consider a collaboration with the Gait and Posture Society (ST)
    8. Develop a strategy to strengthen communication with members, non-members focusing on integration of new media (MT)
  2. Increase Society awareness among patient groups
    1. Create fact sheets for patients about Movement Disorders (ST)
  3. Increase Society awareness among Healthcare Professionals groups
    1. Offer Ambassador Program to Health Professional groups (ST)
    2. Promote MDS programs to Health Professional groups (ST)

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ST = Short-Term (6-12 months); MT = Medium-Term (1-2 years); LT = Long-Term (3-4 years; ongoing)